Visual Elements

Look and feel essentials: color, typography, icons, and the logo, plus image and motion guidance.

Colors

An overview of our color palettes, accessibility guidelines, and examples of our colors in action.

Visual symbols used to represent objects and draw attention to content.

Best practices for using and finding images, plus writing captions and alternative text.

Guidelines for using the logo online and in print, with downloadable files.

Guidelines for using micro-interactions and animations.

Templates and ready-made themes with guidelines for creating accessible, U-M Library branded materials.

Guidelines for font families and sizes, line height, and line length.